RM
Rishabh Malhotra
Lead Creator Analytics ArchitectRishabh Malhotra builds content ingestion pipelines and creator analytics benchmarks, focusing on transparent platform metrics.
AREAS OF EXPERTISE
Creator metricsYouTube API architectureStatistical data outlier analysis
Articles by Rishabh Malhotra
creator analytics•Guide
Median vs Average Views: Which One Shows Real Creator Performance?
Learn why viral outliers distort average view calculations, and why median views represent the true baseline of creator performance.
2026-07-10
creator analytics•Original research
How to Find Outlier Videos Without Being Misled by Lifetime Views
Discover how to identify high-performing content formats by measuring view velocities relative to baseline medians.
2026-07-12
competitor intelligence•Methodology note
Public Creator Analytics vs Private Platform Insights
Compare what competitor profiles expose publicly with the metrics only channel owners can access in their dashboard.
2026-07-14